Lotte World Adventure Busan
Performance Team - Planner/Director
I oversaw the production of large-scale parades and seasonal stage shows within the theme park, designing the visitor experience. In particular, I enhanced visitor satisfaction and built expertise in theme park entertainment through the planning and operation of IP-based performances.
Timeline
2024.12
Enter 'Lotte World Adventure Busan' as a Entertainment Director
Joined as the youngest Performance Director in the company's history and successfully completed the comprehensive onboarding and entry-level training programs.
2025.02
Spring Season
New Circus Show
Launching
Within my first month at Lotte World, I demonstrated my ability to deliver high-quality entertainment under pressure by producing a new circus show on a ₩900,000 budget in only three weeks. Taking full ownership of the project from 'A to Z' including choreography, music, and technical design.
I not only secured numerous positive guest reviews on the official platform but also proved my creative leadership, earning the trust to lead subsequent major projects.
2025.04
Spring Season
Main Theme Park Event
Lauching
During the peak spring season, I conceptualized and successfully pitched an innovative 'Outdoor Escape Room' that leveraged our core character IP. Despite being a new employee, I took the initiative to present the project directly to the CEO, securing cross-functional support. Operating with a ₩1,000,000 budget, I managed a 2-month long-term project that resulted in over 80% guest satisfaction. This achievement led to a formal invitation for a dual-role appointment within the corporate Event Planning Department, solidifying my reputation as a key creative asset.
2025.06
Summer Season
The Collaboration with
Fire National Agency
Booth's Event & Character Performance
I took the initiative to bridge the gap between private and public sectors by launching the first official partnership with the National Fire Agency in Lotte World’s history. As the lead producer, I developed an educational musical that utilized our new IP, 'Lotty Friends,' personally overseeing everything from lyric writing to recording direction. This project not only boosted brand awareness through extensive media coverage but also led to high-level requests for further collaboration, proving my ability to manage complex, multi-stakeholder entertainment projects