The Cog in the Machine
2026.5.25 Mon Bank holiday
EXECUTIVE SUMMARY
<Project Title>
The Cog in the Machine
<Project Type>
Cultural K-Pop Live Performance
<Location>
Nottingham Framework Knitters Museum
(Pre-Show)
& Nottingham Peter's Church Square(Main)
<Producer & Creative Director>
Aria (Eungyeol Park)
Poster
Overview & Strategic Vision
"The Cog in the Machine" is a highly customised, multi-stakeholder live event project designed and executed as the culmination of the MA Event Management program at Nottingham Trent University. The project successfully pioneered a unique "cultural bridge" by harmonising South Korean contemporary K-Pop culture with Nottingham’s 19th-century industrial textile heritage. Guided by the principles of the Experience Economy (Pine & Gilmore, 1999) and Kotler’s 7Ps Marketing Framework, the event utilised place-based storytelling to drive audience immersion and socio-economic inclusivity within local heritage spaces.
2025.9
2025.12
2026.01
2026.02
2026.04
2026.05
Pre-Show
& Main performance
Dancer's recruitment
Museum Collaboration
Team building
Conceptulation
Venue allocation
& Rehearsal
Timeline
Field Sketch
Quantitative Participation Data
1. Total Pre-show Footfall May 4th 12PM, 13PM
The live teaser campaign successfully attracted over 400 visitors
- 1st Performance Session(11pm): live audience of 150+
- 2nd Performance Session(13pm): 250+ live spectators.
* Approximately 50% of the initial audience consisted of local families and young children, proving the project’s success in penetrating new, historically hard-to-reach demographic segments for a traditional heritage site
2. Total Main Performance Footfall May 25th 16PM
The highly anticipated main show successfully captured a milestone audience of
over 300+ spectators.
*This substantial crowd density included registered attendees, local residents, and a significant volume of spontaneous pedestrians who were converted into active viewers due to the high-impact visual nature of the outdoor performance.
📊 AUDIENCE FOOTFALL COMPARISON: PRE-SHOW VS. MAIN PERFORMANCE
[May 4th] Pre-Show Total Inflow: ███████████████████████ 400+ Visitors
- 1st Session Spectators: ██████████ 150+ Live
- 2nd Session Spectators: ███████████████ 250+ Live
[May 25th] Main Performance: █████████████████████ 300+ Spectators (Inc. Pedestrians)
Executive & Operational Personnel Structure (MLO8, MLO9):Management: 1 Executive Producer & Creative Director (Aria) operating within a structured 4-director governance model.
Performers: A diverse, multi-disciplinary international dancer team recruited across various university networks.
Institutional Partners: 1 Key Museum Director (David), dedicated museum logistics staff, and 2 Primary Academic Tutors (Libby Ralph & Andy Atkin) providing real-time operational mentorship.